Handbook Of Marketing Scales

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Get this from a library! Handbook of marketing scales : multi-item measures for marketing and consumer behavior research. [William O Bearden; Richard G Netemeyer



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The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures used in scholarly studies of consumer

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Handbook of Marketing Scales. - Free Online Library Bearden, William O. and Richard G. Netemeyer. 1999. Handbook of Marketing Scales, 2nd ed., Thousand Oaks, CA: Sage



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Handbook of marketing scales: multi-item measures for marketing and consumer behavior research by William O. Bearden; 2 editions; First published in 1993; Subjects

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Handbook Of Marketing Scales Multi Item Measures For

The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research.

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`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the

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Bearden, William O. and Richard G. Netemeyer. 1999. Handbook of Marketing Scales, 2nd ed., Thousand

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